So, why isn’t anyone coming to your website?
This is probably the no. 1 issue facing most businesses’ websites. Businesses spend thousands of Rands on creating beautiful websites and then once they are live forget about them and wonder why no traffic and no inquiries or leads are coming in. A lot of entrepreneurs seem to think that their idea or the way they represent it will magically create lots of traffic to their website, or they have a really good domain name so traffic is a guarantee. Just like any traditional type of business, you need to promote your website or online shop for it to produce any income for you.
HOW DO I PROMOTE MY WEBSITE?
Google AdWords (Pay Per Click)
Google Adwords offers Pay Per Click (PPC) advertising for text ads and Cost Per Thousand advertising for image ads.
We can set the cost you are willing to pay per click, as well as the budget per day or per ad. The same applies to Cost Per Thousand, where we select the amount you are willing to pay per 1,000 impressions.
With Adwords we can create a selection of keyword phrases, and set a campaign with various options, e.g. countries, times, dates, devices, etc. In this way we target your direct users.
Google’s text advertisements are short, consisting of two headlines with 30 characters each and two additional text lines consisting of up to 80 characters, with some interesting Adwords extensions.
We also make use of all the extensions Google has to offer, such as sitelink, location, phone, price and many more.
Search Engine Optimisation (SEO)
Search engine optimisation helps your business to attract new customers.
The higher sites and pages are ranked on the search results page, the more frequently they are visited by potential clients. The more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO targets different kinds of searches, including image searches, local searches and even video searches.
As an Internet marketing strategy, SEO is based on how search engines work, what people search for, the actual search terms or keywords typed into search engines, and which search engines your targeted audience prefers. Optimising a website involves editing its content and HTML and associated coding to increase its relevance to specific keywords on search engines.
Social Media Setup and Design
Social media have become a crucial part of effective marketing, but posting each and every day and coming up with fresh content can be time-consuming and challenging. We manage your profiles and pages, driving engagement and results that take your brand to the people you want to target.
One of the great uses of social media is highly targeted advertising. From creating brand awareness to getting new leads, advertising is a proven way to market your brand.
As part of our management process, we create unique content that actively engages your target audience. From unique graphic design to specialised content and competitions, every campaign we run is effective and specifically created for your brand.